Gaana (music streaming service)

This article is about a commercial music streaming service. For the Madrasi genre of music, see Gaana.

Gaana
Gaana's Android app
DeveloperENIL
Entertainment Network India Limited
Launch dateApril 2010; 14 years ago (2010-04)
Platform(s)
MembersIncrease 150 million[1]
Pricing modelPremium version: ₹99 (US$1.20) per month (within India) and not available outside India.
AvailabilityIndia
limited worldwide
Websitegaana.com

Gaana is India's largest subscription-based commercial music streaming service with over 200 million monthly users. It was launched in April 2010 and owned by ENIL[2] Provides both Indian and international music content. The entire Indian music catalog was available to users worldwide however as of 2023, the music library is restricted based on geolocation of subscribers. Post this the music catalog is severely limited for subscribers outside India. Gaana features music from 21 Indian languages including the major languages such as Assamese, Bengali, Bhojpuri, English, Gujarati, Hindi, Kannada, Urdu, Odia, Marathi, Punjabi, Tamil, Telugu, Maithili, Malayalam and other Indian regional languages.[3]

Gaana[4] allows users to make their playlists public so that they can be seen by other users.[5] They can view and favorite playlists. Its mobile app was launched to support almost all popular operating systems like Android, iOS and Windows.[6] Gaana is priced at ₹99 (US$1.20) per month (within India) and not available outside India. Gaana became a subscription-only service after failing to secure fresh funds or find a buyer.[7] And it does not provide customers with free streaming from Friday 9 September 2022.[8] Premium version offers Ad-free music, HD quality music streaming and allow users to download songs to play offline.

  1. ^ "Gaana claims 100 million MAUs, launches video and artists focused products". entrackr.com. 24 April 2019.
  2. ^ "Entertainment Network India Ltd to acquire Gaana".
  3. ^ www.ETBrandEquity.com. "Prashan Agarwal joins Gaana.com as chief operating officer - ET BrandEquity". ETBrandEquity.com. Retrieved 17 October 2020.
  4. ^ "Music apps PC download music apps for Windows". Gadgetssai. Retrieved 9 February 2022.
  5. ^ "Gaana.com records 1.4 million unique visitors in launch month". The Economic Times. 10 August 2011. Retrieved 13 March 2013.
  6. ^ "Gaana on song, new initiative 'Originals' clocks 20 mn streaming in five weeks". The Economic Times. 9 October 2017. Retrieved 16 January 2018.
  7. ^ "Fighting to Survive, Tencent-Backed Music App Gaana Turns to Subscriptions". 9 September 2022.
  8. ^ Kalra, Aditya; Vengattil, Munsif (9 September 2022). "EXCLUSIVE Fighting to survive, Tencent-backed Indian music app Gaana turns to subscriptions". Reuters.