Gad Saad | |
|---|---|
 Saad in 2010 | |
| Born | 13 October 1964 Beirut, Lebanon |
| Nationality | Lebanese, Canadian |
| Education | McGill University (BSc, MBA) Cornell University (MSc, PhD) |
| Scientific career | |
| Fields | Marketing, consumer behaviour |
| Institutions | Concordia University |
| Thesis | The adaptive use of stopping policies in sequential consumer choice (1994) |
| Doctoral advisor | Edward Russo |
YouTube information | |
| Channel | |
| Subscribers | 313k[1] |
| Total views | 34.9 million[1] |
Last updated: August 31, 2024 | |
| Website | gadsaad |
Gad Saad (/ˈɡæd ˈsæd/; Arabic: جاد سعد; born 13 October 1964) is a Canadian marketing professor at the John Molson School of Business at Concordia University.[2] He has argued for applying evolutionary psychology to marketing and consumer behaviour.[3][4] He wrote a blog for Psychology Today and hosts a podcast titled "The Saad Truth".
- ^ a b "About GadSaad". YouTube.
- ^ "Do Great Minds Think Alike? The Impact Of Culture On Your Creative Thinking Skills". Medical Daily, 22 May 2015 By Lizette Borreli
- ^ "Do human instincts explain what we buy, and why we want it?". The Globe and Mail. Toronto. 13 July 2011.
- ^ Engber, Daniel (17 November 2015). "Does It Feel Better To Give Or Receive A Gift?". Popular Science.