Gatorade

For the album by Willis Jackson, see Gatorade (album).

The Gatorade Company
The Gatorade logo, produced by TBWA\Chiat\Day[1]
Product typeSports drink
Nutrition bar
Protein drink
Other sports nutrition products
OwnerPepsiCo (via Quaker Oats Company)
CountryUnited States
IntroducedSeptember 9, 1965; 59 years ago (1965-09-09)[2]
Markets80 countries including the United States, Canada, Brazil, France, Germany, United Kingdom and Australia
Previous ownersRobert Cade
Stokely-Van Camp
Websitegatorade.com Edit this at Wikidata

Gatorade is an American brand of sports-themed beverage and food products, built around its signature line of sports drinks. The drink is manufactured by PepsiCo and is distributed in over 80 countries.[3] The beverage was developed in 1965 by a team of researchers led by Robert Cade. It was originally made for the Gators at the University of Florida to replenish the carbohydrates that the school's student-athletes burned and the combination of water and electrolytes that they lost in sweat during vigorous sports activities.

Created at University of Florida, then produced and marketed by Stokely-Van Camp in 1965, the Gatorade brand was purchased by the Quaker Oats Company in 1983, which, in turn, was bought by PepsiCo in 2000.[4] As of 2010, Gatorade is PepsiCo's fourth-largest brand, on the basis of worldwide annual retail sales.[5] It competes with Coca-Cola's Powerade and Vitaminwater brands worldwide, and with Lucozade in the United Kingdom. Within the United States, Gatorade accounts for approximately 67.7% of market share in the sports drink category.[6]

  1. ^ "'Offshoot Inc.' by Team Offshoot". Archived from the original on January 16, 2013. Retrieved March 11, 2022.
  2. ^ "Milestones 1900s". May 28, 2010. Archived from the original on May 28, 2010.
  3. ^ "Gatorade Fact Sheet" (PDF). PepsiCo, Inc. 2010. Archived from the original (PDF) on December 21, 2010. Retrieved January 24, 2011.
  4. ^ "Gatorade ready to pump up marketing efforts". ABC News. November 30, 2007. Retrieved October 16, 2015.
  5. ^ "2010 Annual Report" (PDF). PepsiCo, Inc. p. 16. Archived from the original (PDF) on September 6, 2011. Retrieved July 27, 2011.
  6. ^ "Gatorade, Powerade & BodyArmor: How PepsiCo and Coca-Cola are playing in the sports drink category". beveragedaily.com. March 25, 2021.