| Company type | Private |
|---|---|
| Industry | Talent agency |
| Predecessor | Rockwell-O'Keefe Theatrical Agency |
| Founded | Early 1930s |
| Founders | Thomas G. Rockwell and Francis "Cork" O'Keefe |
| Defunct | 1975 |
| Fate | Merged into Creative Management Associates in 1968; merged with International Famous Agency in 1975 to form International Creative Management |
| Successor | General Artists Corporation |
Key people | Julius Rosenthal Wolf |
| Owner | GAC, Inc. (from 1968) |
General Amusement Corporation (GAC) was an international talent booking agency dating back to the 1930s. Through a series of acquisitions and mergers, it eventually became one of the agencies that formed International Creative Management in 1975.