Date | April 1, 2013 |
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General Hospital's 50th anniversary on April 1, 2013, was a milestone for the American soap opera series and has been commemorated with several events in the media and storylines on the show. Declining ratings and the cancellation of other soap operas in the late 2000s and early 2010s prompted concern that the show would not reach the milestone until new management led to a turn-around. Other events were organized to commemorate the occasion, with media promoting the milestone and commemorative memorabilia being released by ABC.
Begun in 1963, General Hospital eventually became the top daytime soap opera before a decline in the late 1970s, which was followed by a resurgence that peaked in the early 1980s. In honor of the anniversary, the producers reintroduced previous major characters and created storylines reminiscent of notable arcs of the past with the focus of the anniversary week on the show being the return of the popular Nurses' Ball event. Cast members also made appearances on several programs and at various media events to mark the anniversary. The Nurses' Ball is always a fan favorite episode to watch with many of the cast getting to show off talents other than acting.