Company type | Subsidiary |
---|---|
Industry | Automotive |
Founded | 1925 |
Founder | Hampton and Watson [note 1] |
Headquarters | , |
Area served | Argentina |
Products | Automobiles Pickups Trucks |
Brands | Chevrolet |
Parent | General Motors |
Website | media.gm.com/argentina |
General Motors de Argentina S.R.L.[1] is the Argentine subsidiary of the US-based company General Motors. The company is currently headquartered in Vicente López, Buenos Aires,[2] with its factory located in Alvear, Santa Fe Province.[1]
The seal of GM itself arrived in Argentina in 1922, through two importers that brought to the country the first models of Chevrolet. The company was founded in 1925, almost 17 years after the US plant was created, initially settling in San Telmo and then moving to the neighborhood of Barracas. Years later it would have its definitive installation in the historic site of the Buenos Aires town of San Martín. During this period the company manufactured models of the brands Chevrolet, Oldsmobile, Cadillac, Pontiac, LaSalle, Oakland, Marquette, Buick and Opel, the first having success.
With the installation of the San Martín factory production of the first 100% national Chevrolets began, among which the 400, Chevy (both versions derived from the Chevrolet Nova) and the C-10 pickup truck and the Opel K 180. Despite having led the market for quite some time, the sharp fall in sales of the company forced the closure of this in 1978.
Despite this closure, companies such as Sevel and Renault Argentina got licenses to manufacture Chevrolet pickup trucks in Argentina until 1994, when General Motors re-started operations in the country. From then on, GM has been producing Chevrolet sedans such as the Corsa,[3] Agile,[4] and Cruze.[5]
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