General Pants Co.

General Pants Co.
Company typeSubsidiary
IndustryFashion retail
Founded20 April 1982
HeadquartersSydney, Australia
Number of locations
60 (2023)
ProductsClothing, footwear, eyewear, accessories[1][2]
ParentAlquemie Group
Websitewww.generalpants.com.au

General Pants Co. (also known as "General Pants") is an Australian fashion retailer. The company specialises in streetwear, denim, skate clothing and surfwear from international and local brands. As of May 2022, the company operates 60 stores across Australia and New Zealand.[3]

  1. ^ "Mens". General Pants Co. General Pants. 2013. Retrieved 14 April 2013.
  2. ^ "Womens". General Pants Co. General Pants. 2013. Retrieved 14 April 2013.
  3. ^ LaFrenz, Carrie (5 May 2022). "Smorgon family offloads General Pants in Alquemie Group deal". Australian Financial Review. Retrieved 3 March 2024.