 | This article needs to be updated. (July 2023) |
 The Genius Bar at the Apple Store SoHo, New York, in 2003 | |
| Formation | May 19, 2001 |
|---|---|
Parent organization | Apple |
| Website | apple |
The Genius Bar is a technical support service provided by Apple Inc. inside Apple Stores to support the use of its products and services. The locations provide concierge-style, face-to-face support for customers from "Geniuses" who are specially trained and certified by Apple, with multiple levels of certification depending on the products serviced. Many of the services are provided for free, regardless of the product's warranty status.[citation needed] For problems that require repairs to hardware, most of the work can be completed on-site[citation needed], while customers wait.
The Genius Bar at Apple Stores offers same-day service for both screen and lithium-ion battery replacements. If the in-house technician needs to send the affected device to an Apple Repair Center, most repaired or replaced iPhones will be returned or ready for pickup in approximately three business days.
Ron Johnson, the former senior vice president for retail, often referred to the Genius Bar as the "heart and soul" of the Apple Store.[1]
- ^ IFO Apple Store (2004-03-01). "Analysts' Conference". Archived from the original on 2006-10-16. Retrieved 2006-10-13.