Giant Music | |
---|---|
Founded | 2022 |
Founder | Irving Azoff |
Genre | Various |
Country of origin | U.S. |
Location | Los Angeles, California |
Official website | www |
Giant Music is an American independent record label founded in 2022, by American businessman and record executive, Irving Azoff.[1] The label, serves as a rebranded reboot of Azoff's former venture, Giant Records, a subsidiary of Warner Records he originally founded and managed from 1990 until Warner ended the joint venture with the label in 2001.[2] Ironically, Warner Music Sweden would revive and appropriate the branding of "Giant Records" as a single's label in 2015, without Azoff's involvement.[3]
Giant Music operates under the Azoff Company, to provide industry standard resources, such as marketing and distribution to established and upcoming artists who wish to remain independent, to retain ownership to their music and achieve their goals in the contemporary music business.[4]
The label's debut was the single, "JUGG" by Atlanta rapper, Swavay released Jun 8, 2022 jointly by Giant, Def Jam and Universal Music Group.[5]