Giffgaff

Giffgaff Limited
Company typeSubsidiary
IndustryTelecommunications
FoundedNovember 25, 2009; 14 years ago (2009-11-25) in Slough, England[1]
FounderGav Thompson, Giffari [2]
HeadquartersUxbridge, England[3]
Area served
United Kingdom
Key people
Ash Schofield (CEO)
ProductsContract and PAYG telephonic services. Phone sales.
ServicesMobile telephony
Revenue
  • Increase £559.1 million (2022)
  • £524.4 million (2021)[4]
  • Increase £66.3 million (2022)
  • £42.6 million (2021)[4]
Number of employees
Zero direct employees.[4] Services are seconded from parent company or outsourced.
ParentO2 (UK)
Websitegiffgaff.com

Giffgaff Limited is an MVNO, marketed as a budget service provider and flanker brand of Telefónica UK (trading as O2 UK).[5][6][7] The stylised 'giffgaff' brand was founded[8][9] by Gav Thompson a former marketing executive for Telefónica UK and was launched online only, on 25 November 2009.[1]

  1. ^ a b Bradshaw, Tim (3 January 2010). "Original ideas suggest customer knows best". Financial Times. Retrieved 13 January 2010.
  2. ^ "Case Study: giffgaff". Figaro digital. Archived from the original on 18 January 2016. Retrieved 11 April 2013.
  3. ^ "We've moved gaff! - The giffgaff community". giffgaff community. Retrieved 1 May 2020.
  4. ^ a b c "giffgaff Limited Annual Report and Financial Statements". Companies House. Retrieved 6 January 2024.
  5. ^ "Our brands | Acerca de Telefónica | Telefónica". www.telefonica.com. Retrieved 13 September 2016.
  6. ^ "GIFFGAFF LIMITED - Filing history (free information from Companies House)". find-and-update.company-information.service.gov.uk. Retrieved 4 November 2020.
  7. ^ Gallimore, David (6 April 2021). "Telefonica and Liberty Global announce CEO and CFO for proposed UK joint venture between O2 and Virgin Media". Liberty Global. Retrieved 16 July 2021.
  8. ^ "Giffgaff founder Gav Thompson on zig-zag career in marketing". Marketing Week. 20 August 2018. Retrieved 11 March 2023.
  9. ^ "About me". Gav Thompson. Retrieved 11 March 2023.