Ginsu

Ginsu (/ˈɡɪnsuː/; pseudoword meant to evoke the idea of samurai heritage)[1] is a brand of direct marketed knives. The brand is owned by the Douglas Quikut Division of Scott Fetzer, a Berkshire Hathaway Company. The brand was heavily promoted in the late 1970s and 1980s on U.S. television using infomercials characterized by hawker and hard sell pitch techniques. The commercials generated sales of between two and three million Ginsu sets between 1978 and 1984.[2]

  1. ^ "It Slices, It Dices: When Ginsu Knives Cut Through the As-Seen-on TV Competition". 24 November 2022.
  2. ^ President and General Manager of Douglas-Quikut, Jeffrey Griffin, quoted in Stan Morris, “TV Infomercial’s Ginsu Knives Produced in Walnut Ridge, Baxter Bulletin, May 31, 2016, p. A2