Giovanna Battaglia Engelbert

Giovanna Battaglia Engelbert
Engelbert at the Nita Mukesh Ambani Cultural Centre opening in April 2023
Born
Giovanna Battaglia

26 September 1979 (43 years old)
Milan, Italy
NationalityItalian
Occupation(s)Fashion editor, creative director
SpouseOscar Engelbert
ChildrenTalitha Italia Engelbert
RelativesSara Battaglia (sister), Antonio Battaglia (brother), Luigi Battaglia (brother), Xante Battaglia (father)

Giovanna Battaglia Engelbert (born Giovanna Battaglia on 26 September 1979) is the Global Creative Director of Swarovski Group.

Engelbert was born in Milan and studied there at the Brera Fine Arts Academy, where her mother, an artist, teaches sculpture. She began modelling for Dolce and Gabbana when she was in her late teens, but left catwalk modelling to pursue a career in styling. She worked as a stylist for fashion magazine Pig and was later taken on by Anna Dello Russo, then Vogue's fashion editor at the time.[1] Engelbert worked under famed editor Franca Sozzani at Italian Vogue [2] before the two worked together running Vogue Gioiello and Vogue Pelle [3]

As a stylist, Engelbert has collaborated on editorials with photographers including Peter Lindberg, Patrick Demarchelier, Paolo Roversi and Mario Sorrenti[4] Engelbert has also worked as a stylist for numerous global fashion brands, including Carolina Herrera, Michael Kors and Dolce & Gabbana [5]

In 2011, Engelbert moved to New York to work for fashion magazine W; she gained a following as a street style icon after she was photographed for Scott Schuman's new blog The Sartorialist.[1] As a creative director, Engelbert has worked on immersive theatre production Queen of the Night at The Diamond Horseshoe[6] as well as a series of campaign videos for Tory Burch [7]

From 2016, Engelbert began working with glass producer and jeweller Swarovski as a creative director of the company's B2B division.[8] In this same period, Engelbert also launched two book titles for the company, the first, the Swarovski Book of Dreams Vol I, in September 2018 with a second volume of the title published in February 2019.[9][10] She had similarly authored a book focussed on her work within the fashion industry, 2017's Gio_graphy: Fun in The Wild World of Fashion.[11][12][13] In 2020, Engelbert would be further promoted and named as the Global Creative Director of Swarovski Group, the first so-named person in the company's 125-year history.[14][15] Her influence throughout the company broadened, she would oversee a changed brand identity and the relaunch of 27 separate Swarovski boutiques globally.[16] Engelbert has also tapped Swarovski scion, Marina Raphael, to design and develop the company's first handbag line.[17][18] The first of Engelbert's own collections for the Austrian company to be released in her new, expanded role, named Collection One, was launched in February 2021; Engelbert described it as having been inspired by both her personal style and archival designs by Swarovski founder Daniel Swarovski.[19][20] Her second collection, Collection II, was released in September of the same year drawing on the Austrian Arts and Crafts movement.[21]

  1. ^ a b Cite error: The named reference grazia was invoked but never defined (see the help page).
  2. ^ "How Fashion Editor, Creative Director, & Style Icon Giovanna Battaglia Built Her Career".
  3. ^ https://thedollaandrea.com/2017/10/31/giovanna-battaglia-engelbert/ [dead link‍]
  4. ^ https://www.pressreader.com/@nickname11466071/csb_5xDTyB1MAub4XcwlpHklTkE4huvt0-xC4-XFQ4gfBrxGTL1EepN9oyJtzUFI-ADn [dead link‍]
  5. ^ https://www.bikiniluxe.com/blogs/fashion-blog/giovanna-englebert [dead link‍]
  6. ^ "A New York theatrical dinner Queen of the Night mixes decay with glamour – Behind the Scenes NYC (BTSNYC)".
  7. ^ "Tory Burch Debuts New Holiday Campaign with Jessica Hart".
  8. ^ "Swarovski Manufaktur opens, finally, in Austria".
  9. ^ "Swarovski Hosts a Party for the Book of Dreams in a Fantastical Setting". 21 September 2018.
  10. ^ "Giovanna Engelbert and Markus Langes-Swarovski Host a Sparkling Cocktail Party for the Launch of Book of Dreams, Volume 2". March 2019.
  11. ^ Gowans-Eglinton, Charles (12 October 2017). "Meet Giovanna Battaglia Engelbert, the woman with the wardrobe everyone wants". The Telegraph. Retrieved 26 February 2018.
  12. ^ Lawrence, Vanessa. "How Giovanna Battaglia Engelbert Built Her Career". W Magazine. Retrieved 26 February 2018.
  13. ^ Turra, Alessandra (8 November 2017). "Giovanna Battaglia Engelbert Brings 'Gio_Graphy' Book to Milan". WWD. Retrieved 28 February 2018.
  14. ^ Yotka, Steff (18 May 2020). "Giovanna Battaglia Engelbert Joins Swarovski as Creative Director". Vogue. Retrieved 22 September 2021.
  15. ^ Wightman-Stone, Danielle (2020-05-19). "Swarovski appoints its first-ever company-wide creative director". fashionunited.uk. Retrieved 2021-01-12.
  16. ^ Nawawi, Nikita (16 March 2021). "Swarovski opens new chapter with Wonderlab by Giovanna Engelbert". L’Officiel Malaysia. Retrieved 23 September 2021.
  17. ^ Davis, Dominic-Madori (17 May 2021). "Swarovski crystal heiress Marina Raphael explains how she achieved record-breaking sales by selling smaller handbags, donating to charity, and using snail mail to reach customers". Business Insider. Retrieved 23 September 2021.
  18. ^ Beghelli, Chiara (5 March 2021). "Swarovski vira verso il lusso e non esclude più la Borsa". Il Sole 24. Milan. p. 30.
  19. ^ Liao, Marina (15 February 2021). "Swarovski Debuts Creative Director Giovanna Engelbert's First Collection For The Brand". The Zoe Report. Retrieved 22 September 2021.
  20. ^ Royce, Aaron (17 May 2021). "Swarovski's Giovanna Engelbert Talks Jewelry, Inspiration, And More!". The Daily Front Row. Retrieved 22 September 2021.
  21. ^ Diaz, Michelle (8 September 2021). "Swarovski Reveals A Fresh New Look With Collection II". The Daily Front Row. Retrieved 23 September 2021.