GivingTuesday

GivingTuesday, often stylized as #GivingTuesday for the purposes of hashtag activism, is the Tuesday after Thanksgiving in the United States. It is touted as a "global generosity movement unleashing the power of people and organizations to transform their communities and the world".^[1] An organization of the same name is an independent 501(c)(3) nonprofit that supports the global movement.^[2]

GivingTuesday was initiated in 2012^[3] by Henry Timms at the 92nd Street Y in New York. The co-founding organization was the United Nations Foundation,^[4] with support from BLK SHP (Black Sheep).^[5]

The date range is November 27 to December 3, and is always five days after the Thanksgiving holiday. A similar concept was also floated in 2011 at the non-profit Mary-Arrchie Theater Company in Chicago by then-producing director Carlo Lorenzo Garcia, who urged shoppers via The Huffington Post to consider donating to charity after they had finished their Cyber Monday shopping.^[6] He suggested the name Cyber Giving Monday.^[6]

In its first eight years, GivingTuesday was housed in the 92nd Street Y's Belfer Center for Innovation & Social Impact. In June 2019, GivingTuesday split off from 92Y to become an independent organization, with Asha Curran serving as CEO.^[7]

Among others, GivingTuesday has received support from The Bill & Melinda Gates Foundation,^[8] Craig Newmark Philanthropies,^[9] Emerson Collective, Fidelity Charitable,^[10] the Ford Foundation,^[11] the Ford Motor Company,^[12] PayPal,^[13] the William and Flora Hewlett Foundation^[14] and the David Lynch Foundation.^[15]