Glasgow's miles better was a 1980s campaign to promote the city of Glasgow as a tourist destination and as a location for industry. It was developed by Scottish advertising agency Struthers Advertising, and featured the phrase "Glasgow's Miles Better" wrapped around the cartoon figure of Mr. Happy. It is regarded as one of the world's earliest and most successful attempts to rebrand a city, and received a number of domestic and international awards.[1][2][3]
- ^ Cultural Renaissance in the 1980s and 1990s, 28 March 2007, archived from the original on 18 April 2008, retrieved 30 April 2009
- ^ Glasgow's Miles Better, 1 September 2004, archived from the original on 17 October 2007, retrieved 30 April 2009
- ^ Ward, Stephen (1998). Selling Places: The Marketing and Promotion of Towns and Cities, 1850-2000. Taylor & Francis. p. 192. ISBN 0419242406.