Global Release Day (alternatively known as New Music Fridays) internationally sets a day of the week for releasing new music singles and albums. The new global release day went into effect on 10 July 2015 in more than 45 major recorded music markets worldwide, with new music being released on Friday as part of "New Music Fridays".
The change from Tuesday to Friday releases mainly stems from the fact that artists and record labels faced issues with music piracy, and poorer chart and marketing performance. A global Friday release day is designed to better prevent music piracy, and improve marketing and chart performance.