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Glocalization or glocalisation (a portmanteau of globalization and localism) is the "simultaneous occurrence of both universalizing and particularizing tendencies in contemporary social, political, and economic systems".[1] The concept comes from the Japanese word dochakuka and "represents a challenge to simplistic conceptions of globalization processes as linear expansions of territorial scales. Glocalization indicates that the growing importance of continental and global levels is occurring together with the increasing salience of local and regional levels."[1]
Glocalization represents the fusion of "globalization" and "localization," emphasizing the need for global entities to tailor their offerings to suit the unique characteristics of individual regions or communities.
Glocal, an adjective, by definition means "reflecting or characterized by both local and global considerations".[2] The term "glocal management" in a sense of "think globally, act locally" is used in the business strategies of companies, in particular by Japanese companies that are expanding overseas.[3]
- ^ a b "Glocalization". Encyclopedia Britannica. Retrieved 2018-03-10.
- ^ "glocal | Definition of glocal in English by Oxford Dictionaries". Oxford Dictionaries | English. Archived from the original on April 8, 2018. Retrieved 2018-03-10.
- ^ Caves, R. W. (2004). Encyclopedia of the City. Routledge. p. 307.