Glossier

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Glossier is a beauty brand founded by Emily Weiss in 2014. It started as an online-only company, building on the popularity of the beauty blog "Into the Gloss".^[1] Glossier was one of the first direct-to-consumer beauty companies when it launched in 2014, and has grown to over 10 retail locations in addition to global distribution in Sephora, SpaceNK, and Mecca.^[2] The brand's products span skincare, makeup, bodycare, fragrance, and merch.