Go.Compare

GoCompare.com Ltd.
Go.Compare
Company typeLimited company
IndustryPrice comparison
FoundedNovember 2006
FounderHayley Parsons
HeadquartersNewport, Wales, UK
Area served
United Kingdom
Key people
Sir Peter Wood (Chairman)
Matthew Crummack (CEO)
ServicesFinancial services
Revenue£142.1 million (2016)[1]
£21.9 million (2016)[1]
£15.8 million (2016)[1]
ParentFuture plc
Websitewww.gocompare.com Edit this at Wikidata

GoCompare.com Limited, trading as Go.Compare (formerly GoCompare from 2017 until 2022, and GoCompare.com until 2017, styled as GO.COMPARE) is a Welsh financial services comparison company based in Cardiff, Wales. Its website provides comparison details for financial products including car insurance, home and pet insurance and breakdown cover. Since 2021 it has been owned by Future plc.[2] The company's advertising campaign in 2015 was voted as the "most irritating advertisement."

  1. ^ a b c "Annual Report 2016" (PDF). Go Compare. Archived from the original (PDF) on 28 March 2018. Retrieved 25 January 2018.
  2. ^ "Future plc acquires GoCo Group plc". Future PLC.