Gold Strike is a Dutch cinnamon liqueur containing gold snippets, produced by Lucas Bols. The company suggests it should be drunk as a shot, with the motto "Shake, Shoot and Strike".[1] It is a clear liquid that tastes like cinnamon candy.
Though the company website states the gold flakes are "24-carat",[2] some bottles indicate that the gold has various other levels of purity, such as 22 K[3] or 23.5 K.[4] The gold flakes present little health risk. A common urban legend about Gold Strike is that the gold flakes cut the throat or stomach upon ingestion, allowing the alcohol to directly enter the bloodstream for quicker intoxication.[5]