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| Industry | Home video |
|---|---|
| Founded | 1985 |
| Defunct | 1996 |
| Fate | Absorbed into Golden Books Family Entertainment |
| Successor | Golden Books Family Entertainment Universal Pictures Home Entertainment |
Area served | Worldwide |
Golden Book Video was a line of children/family animated and live-action videos marketed by Western Publishing, which began during the holiday season of 1985. They featured characters and stories from Western's print publications, such as Little Golden Books, and were originally released on VHS video cassette for under $10.[1]
The videos made use of limited animation techniques to add motion to original illustrations from Western's print books; Western called this approach "bringing storybooks to life".[2] As production was carried-out by multiple companies (usually Studio Consultants Inc., Universal Recording Corp. and Animagination Inc., among others), contents of the videos varied. Typically, they featured a full voice cast, with background music sourced from production music libraries (the APM Music library, in most cases), although original songs were recorded for some videos, occasionally with sing-along lyrics appearing on-screen. The video adaptions often carried original material that was not present in the original books. Some of their video releases were mastered with Dolby Stereo.
Starting in 1986, Golden also began releasing Golden Book Music Videos, which usually contained similar limited animation set to new illustrations and a full-length story, incorporating a combination of classic children's songs and new original songs. Golden Book Video also started the Golden Step-Ahead Video series, featuring educational videos dealing with subjects such as simple reading/letter phonics, basic mathematics, what going to school is like, etc.
In 1987, Golden Book Video started straying away from book adaptations and began releasing general entertainment (i.e. cartoon episodes, TV specials, etc.) under their then-new "Golden Vision" banner, along with some newly created content (usually live-action). By 1990, the Golden Vision banner was dropped and all new products, including general entertainment productions, were released under the regular Golden Book Video branding.
Also, starting in 1989, many of the earlier "storybook adaptation" videos were reissued under the "Golden Book Video Classics" banner, which often would have the same famous golden spine on the sides of the box similar to Little Golden Books. Beginning in 1991, Golden Book Video also began releasing several older CBS after-school special cartoons produced by Bosustow Entertainment under this banner.
In 1991, Golden Book Video purchased and absorbed Hi-Tops Video from Heron Communications, and began releasing new titles formerly distributed by Hi-Tops, such as the Baby Songs series and the Madeline specials.
By 1996, Golden Book Video was absorbed into its parent company's Golden Books Family Entertainment division, and from 1998, Sony Wonder then distributed VHS and DVD tapes of Western Publishing properties.
Random House and Classic Media (now DreamWorks Classics) bought out Golden Books Family Entertainment in 2001.
- ^ Two Companies Introduce Video Titles for Under $10, Billboard Magazine, Jan. 26, 1985
- ^ Low Video Prices, Billboard Magazine, Jan. 26, 1985