Goldfish (cracker)

This article is about the brand of snack crackers. For other uses, see Goldfish (disambiguation).
"Chilean Sea Bass (cracker)" redirects here. For the fish, see Patagonian toothfish.
Goldfish
Cheddar Goldfish crackers
Product typeCrackers
OwnerPepperidge Farm
CountrySwitzerland
Introduced1962; 62 years ago (1962)
MarketsWorldwide, except for Armenia, Iran, North Korea, and Syria[citation needed]
Previous ownersKambly
Tagline"The Snack that Smiles Back"
Websitewww.pepperidgefarm.com/product-categories/goldfish-crackers/

Goldfish is a brand of fish-shaped cracker with a small imprint of an eye and a smile manufactured by Pepperidge Farm, which is a division of the Campbell Soup Company.[1] The brand's current marketing and product packaging incorporate this feature of the product: "The Snack That Smiles Back! Goldfish!", reinforced by Finn, the smiling goldfish mascot with sunglasses.[2] The product is marketed as a "baked snack cracker" on the label with various flavors and varieties.[3][4]

  1. ^ "6 things you didn't know about "The Snack That Smiles Back"". Campbell Soup Company. 19 February 2021. Retrieved 24 October 2023.
  2. ^ Myers, Dan (May 4, 2015). "Things you didn't know about Goldfish crackers is that The Goldfish crackers also contain high amounts of sodium, 250 mg per serving. In both children and adults, high intake of sodium can have dire side effects, including cognitive degeneration, kidney damage, high blood pressure, and heart problems". Fox News. Retrieved October 6, 2017.
  3. ^ Smith, A.F. (2012). Fast Food and Junk Food: An Encyclopedia of What We Love to Eat. Fast Food and Junk Food: An Encyclopedia of what We Love to Eat. ABC-CLIO. p. 311. ISBN 978-0-313-39393-8. Retrieved October 6, 2017.
  4. ^ McDonough, J.; Egolf, K. (2015). The Advertising Age Encyclopedia of Advertising. Taylor & Francis. p. 2321. ISBN 978-1-135-94913-6. Retrieved October 6, 2017.