Google Ads

This article is about the Google service aimed at advertisers. For the Google service aimed at publishers, see AdSense.

Google Ads
Other namesGoogle AdWords
Developer(s)Google
Initial release24 October 2000; 24 years ago (2000-10-24)[1]
Stable release
3.05 (Build 682247441) / 4 October 2024; 38 days ago (2024-10-04)[2]
PlatformAndroid, web
TypeOnline advertising
Websiteads.google.com

Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, and videos to web users.[3] It can place ads in the results of search engines like Google Search (the Google Search Network), mobile apps, videos, and on non-search websites.[4][5] Services are offered under a pay-per-click (PPC) pricing model.

  1. ^ "Google Launches Self-Service Advertising Program". Google. 2000-10-23. Retrieved 2018-07-25.
  2. ^ "Google Ads". Google Play. Retrieved 2024-10-24.
  3. ^ "How Google AdWords Works". Google AdWords.
  4. ^ "About targeting for Display Network campaigns". Google Inc. Retrieved 2020-04-11.
  5. ^ "About the Google Search Network". Google Inc. Retrieved 2020-04-11.