Goop (company)

Goop, Inc.
goop
Company typePrivate
IndustryPublishing
Internet retail
Founded2008; 16 years ago (2008)
FounderGwyneth Paltrow
HeadquartersSanta Monica, California, U.S.[1]
Key people
Gwyneth Paltrow (CEO)
Number of employees
80 (2017)
Websitegoop.com

Goop is a wellness and lifestyle brand and company founded by the American actress Gwyneth Paltrow. It was launched in September 2008 as a weekly e-mail newsletter providing new age advice, such as "police your thoughts" and "eliminate white foods", and the slogan "Nourish the Inner Aspect".[2] Goop expanded into e-commerce, collaborating with fashion brands, launching pop-up shops,[3] holding a "wellness summit",[4] launching a print magazine,[5] a podcast,[6] and a docuseries for Netflix.[7]

Goop has faced criticism for marketing products and treatments that are harmful, described as "snake oil",[8][9] based on pseudoscience, and lack efficacy. California officials from the Consumer Protection Office have sued Goop for false advertising, asserting that Goop has made unfounded health claims about a variety of products. Goop settled the lawsuit out of court.[10] Class-action lawsuits have been brought against Goop for unsafe products.[11]

  1. ^ "Contact". Goop. Retrieved January 26, 2019.
  2. ^ Morris, Bob (February 22, 2009). "Martha, Oprah ... Gwyneth?". The New York Times. Retrieved July 7, 2017.
  3. ^ Lieber, Chavie (July 21, 2015). "Inside Goop, Gwyneth Paltrow's Growing Empire". Racked. Vox Media.
  4. ^ Cite error: The named reference PeopleWellnessSummit was invoked but never defined (see the help page).
  5. ^ Safronova, Valeriya (April 28, 2017). "Goop and Condé Nast Team Up on a Magazine". The New York Times. Retrieved July 21, 2017.
  6. ^ "Goop expands media empire with Gwyneth-hosted podcast". February 23, 2018.
  7. ^ Miller, Daniel (February 5, 2019). "Gwyneth Paltrow and her controversial health claims are coming to Netflix". ABC News. Retrieved February 5, 2019.
  8. ^ Berman, Michele R.; Boguski, Mark S. (January 31, 2019). "Gwyneth Paltrow's Snake Oil". www.medpagetoday.com. Retrieved June 15, 2021.
  9. ^ Belluz, Julia (June 23, 2017). "NASA just debunked Gwyneth Paltrow's latest snake oil". Vox. Retrieved June 15, 2021.
  10. ^ "Gwyneth Paltrow's Goop Agrees To Pay $145,000 To Settle False Advertising Lawsuit". NPR.org. Retrieved November 3, 2021.
  11. ^ "Gwyneth Paltrow's Goop sued as man claims vagina-scented candle 'exploded'". the Guardian. May 19, 2021. Retrieved November 3, 2021.