Gossen's Second Law, which presumes that utility is at least weakly quantified, is that in equilibrium an agent will allocate expenditures so that the ratio of marginal utility to price (marginal cost of acquisition) is equal across all goods and services.
where
is utility
is quantity of the -th good or service
is the price of the -th good or service
Gossen's Third Law is that scarcity is a precondition for economic value.