 | |
| Agency | Goodby Silverstein & Partners |
|---|---|
| Client | California Milk Processor Board |
| Product | |
| Release date(s) | 1993–present |
Got Milk? (often stylized as got milk?) is an American advertising campaign on television and YouTube encouraging the consumption of milk and dairy products. Created by the advertising agency Goodby Silverstein & Partners for the California Milk Processor Board in 1993, it was later licensed for use by milk processors and dairy farmers. It was launched in 1993 by the "Aaron Burr" television commercial, directed by Michael Bay. The national campaign, run by MilkPEP (Milk Processor Education Program) began to add the "got milk?" logo to its "Milk Mustache" ads in 1995.
In January 2014, MilkPEP discontinued its Milk Mustache and "got milk?" advertisements,[1] launching a new campaign with the tagline "Milk Life". The campaign continued in California and the "got milk?" trademark is licensed to food and merchandise companies for U.S. and international sales. The campaign has led to increased milk sales in California,[2] although not nationwide.[3][4]
- ^ Schultz, E.J. (February 24, 2014). "'Got Milk' Dropped as National Milk Industry Changes Tactics". AdAge.
- ^ Holt, Douglas B. "Case History: Got Milk?". ANA Educational Foundation. Retrieved March 23, 2021.
- ^ "Marketing campaign case studies: Got Milk?". Marketing-case-studies.blogspot.com. April 21, 2008. Retrieved November 23, 2010.
- ^ Kardashian, Kirk (February 28, 2014). "The End of Got Milk?". The New Yorker. Retrieved June 16, 2017.