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The Grand Strand is an arc of beach land on the Atlantic Ocean in South Carolina, United States, extending more than 60 miles (97 km) from Little River to Winyah Bay.[1] It is located in Horry and Georgetown Counties on the northeastern South Carolina coast.
The term Grand Strand dates back to a November 19, 1949 The Myrtle Beach Sun column, "From the Grandstand" and another titled "From the Grand Strand" on December 3, 1949, in The Myrtle Beach News.[2][3]
The area has become a major tourist attraction along the Southeastern coast, attracting 20.6 million visitors in 2019.[4] The area, whose primary city is Myrtle Beach, is home to numerous hotels, golf resorts, and recreational centers, making it popular with families and college students during the summers and winters.