Graphic design

Due to its interdisciplinary nature, graphic design can be performed in different areas of application: branding, technical and artistic drawing, signage, photography, image and video editing, 3D modeling, animation, programming, among other fields.[1]

Graphic design is a profession,[2] academic discipline[3][4][5] and applied art whose activity consists in projecting visual communications intended to transmit specific messages to social groups, with specific objectives.[6] Graphic design is an interdisciplinary branch of design[1] and of the fine arts. Its practice involves creativity, innovation and lateral thinking using manual or digital tools, where it is usual to use text and graphics to communicate visually.

The role of the graphic designer in the communication process is that of the encoder or interpreter of the message. They work on the interpretation, ordering, and presentation of visual messages. Usually, graphic design uses the aesthetics of typography and the compositional arrangement of the text, ornamentation, and imagery to convey ideas, feelings, and attitudes beyond what language alone expresses. The design work can be based on a customer's demand, a demand that ends up being established linguistically, either orally or in writing, that is, that graphic design transforms a linguistic message into a graphic manifestation.[7]

Graphic design has, as a field of application, different areas of knowledge focused on any visual communication system. For example, it can be applied in advertising strategies, or it can also be applied in the aviation world[8] or space exploration.[9][10] In this sense, in some countries graphic design is related as only associated with the production of sketches and drawings, this is incorrect, since visual communication is a small part of a huge range of types and classes where it can be applied.

With origins in Antiquity and the Middle Ages,[11] graphic design as applied art was initially linked to the boom of the rise of printing in Europe in the 15th century and the growth of consumer culture in the Industrial Revolution. From there it emerged as a distinct profession in the West, closely associated with advertising in the 19th century[12] and its evolution allowed its consolidation in the 20th century. Given the rapid and massive growth in information exchange today, the demand for experienced designers is greater than ever, particularly because of the development of new technologies and the need to pay attention to human factors beyond the competence of the engineers who develop them.[13]

  1. ^ a b Vise, Kristen. "An Interdisciplinary Approach to Graphic Design". College of Liberal Arts. Archived from the original on 14 April 2021. Retrieved 13 October 2021.
  2. ^ Quintela, Pedro. "From the shadow to the centre: Tensions, contradictions and ambitions in building graphic design as a profession" (PDF). University of Coimbra. Archived from the original (PDF) on 7 August 2022. Retrieved 7 August 2022.
  3. ^ Khaled Nabil, Al-Momani (25 August 2020). "Characteristics of Design as an Academic and Creative Discipline". Kne Social Sciences. Ural Federal University: 294–298. doi:10.18502/kss.v4i11.7560. S2CID 221710217.
  4. ^ Bravo, Rafael Ángel (4 March 2016). "Vigencia de la Bauhaus en la formación académica de los diseñadores gráficos" [Currency of the Bauhaus in the academic training of graphic designers] (in Spanish). Francisco José de Caldas District University. Archived from the original on 12 March 2022.
  5. ^ "Graphic Design". College of the Sequoias. Archived from the original on 22 September 2021. Retrieved 26 August 2022.
  6. ^ "Professional Graphics Design". Scholar IT Institute. Archived from the original on 26 August 2022. Retrieved 26 August 2022.
  7. ^ Wong, Wucius (1995). Principles of Form and Design.{{cite book}}: CS1 maint: numeric names: authors list (link)
  8. ^ Eveleth, Rose (25 July 2014). "How Graphic Design Can Make Flying Just a Little Bit Safer". nautil.us. Nautilus. Archived from the original on 11 November 2020. Retrieved 3 January 2021.
  9. ^ Junkunc, Ashley (22 October 2019). "NASA needs more than just rocket scientists". udayton.edu. University of Dayton. Archived from the original on 20 October 2021. Retrieved 14 October 2021.
  10. ^ Monaghan, Heather (4 March 2021). "We Are NASA: Reese Patillo, Junior Animator/Graphic Designer (Contractor)". nasa.gov. National Aeronautics and Space Administration (NASA). Archived from the original on 14 October 2021. Retrieved 14 October 2021.
  11. ^ Meggs, Philip B. "Graphic design". Britannica. Archived from the original on 13 March 2022. Retrieved 16 March 2022.
  12. ^ Raffel, Burton; Thomson, Ellen Mazur (1 January 1997). The Origins of Graphic Design in America, 1870–1920. Yale University Press. p. 85. ISBN 978-0-300-06835-1. Archived from the original on 27 March 2023. Retrieved 7 August 2022.
  13. ^ Frascara, Jorge (1988). Diseño y Comunicación.{{cite book}}: CS1 maint: numeric names: authors list (link)