Product type | Milkshake |
---|---|
Introduced | |
Discontinued | |
Markets | Australia, Canada, Japan, New Zealand, Norway, South Africa, United Kingdom, United States |
The Grimace Shake is a berry-flavored milkshake that was first sold at McDonald's restaurants in the United States from June 11 to July 11, 2023, to celebrate the 52nd birthday of Grimace, the purple, milkshake-loving character from McDonaldland. The shake was then introduced in Canada the following year, starting on May 14, 2024. A third limited run took place in the United Kingdom for one week starting on August 28, 2024, celebrating McDonald's 50th anniversary in the country. The shake was also introduced to Norway on September 4, 2024. It released in Australia on October 4, in South Africa on October 22, in New Zealand on October 23, and Japan on October 30.
The shake gained popularity on TikTok and YouTube with the #GrimaceShake trend, where users filmed themselves drinking the shake and then finding themselves in ominous and gruesome staged situations.