 | |
| Product type | Milkshake |
|---|---|
| Owner | McDonald's |
| Introduced | June 12, 2023 (United States) May 14, 2024 (Canada) |
| Discontinued | July 9, 2023 (United States) |
The Grimace Shake is a berry-flavored milkshake that was first sold at McDonald's restaurants in the United States of America from June 11 to July 11, 2023, to celebrate the 52nd birthday of Grimace, the purple milkshake-loving character from McDonaldland. The shake was then introduced in Canada for a second limited run the following year, starting on May 15, 2024.
The shake gained popularity on TikTok and YouTube with the #GrimaceShake trend, where users filmed themselves drinking the shake and then finding themselves in ominous, staged, and gruesome situations. McDonalds' said they did not orchestrate the TikTok trend but benefited in sales from the increased attention. Part of McDonald's promotion of the drink involved McDonalds' paying Fandom to replace the McDonald’s Wiki page for Grimace with a promotional advertisement, which angered fans.