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In shopping mall design, the Gruen transfer (also known as the Gruen effect) is the moment when consumers enter a shopping mall or store and, surrounded by an intentionally confusing layout, lose track of their original intentions, making them more susceptible to making impulse buys. It is named after Austrian architect Victor Gruen, who disapproved of such manipulative techniques.[1][2][3]
- ^ Weiss-Sussex, Godela (November 30, 2006). Bianchini, Franco (ed.). Urban Mindscapes of Europe. Series:European Studies Series. Amsterdam, New York, NY: Brill Academic Publishers, Rodopi. p. 92. ISBN 9789042021044.
- ^ Hardwick, M. Jeffrey (2015-08-18). Mall Maker: Victor Gruen, Architect of an American Dream. University of Pennsylvania Press. ISBN 9780812292992.
- ^ Frank, Jacqui (December 6, 2016). "There's a psychological phenomenon that explains why you lose track of time in shopping malls" (Video). Business Insider. Retrieved January 19, 2017.