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Industry | |
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Founded | 2012 |
Founders | Ben Francis Lewis Morgan |
Headquarters | Solihull, West Midlands, England[1] |
Key people | Ben Francis (Founder and CEO)[2] |
Products | |
Revenue | £556.2 million (2023)[3] |
Owner | Ben Francis |
Number of employees | 850 (2021)[4] |
Website | gymshark.com |
Gymshark is a British-based multinational athletic apparel retailer headquartered in Solihull, West Midlands, England.[5] Founded in June 2012 by Ben Francis and Lewis Morgan. Initially focused on crafting and distributing its own line of fitness wear, the brand quickly gained traction in the industry. Expanding their products to include fitness apparel, sportswear, and accessories.[5]
Over the years, Gymshark has achieved significant growth, reaching a valuation over £1 billion in 2020.[6] Ben Francis is the majority owner of the company.[7] In October 2022, it opened its first retail store, on London's Regent Street.[8]
A notable aspect of Gymshark's journey is its strategic leveraging of social media platforms. During COVID-19 shutdowns, they expanded its presence with initiatives like Facebook Live workouts, adapting to the changing landscape and keeping the community engaged during lockdowns. This approach has enabled the brand to effectively connect with its audience and cultivate engagement, contributing significantly to its expansion and recognition in the industry.