Gymshark

Gymshark
Industry
Founded2012 (2012)
FoundersBen Francis
Lewis Morgan
HeadquartersSolihull, West Midlands, England[1]
Key people
Ben Francis (Founder and CEO)[2]
Products
Revenue£556.2 million (2023)[3]
OwnerBen Francis
Number of employees
850 (2021)[4]
Websitegymshark.com

Gymshark is a British-based multinational athletic apparel retailer headquartered in Solihull, West Midlands, England.[5] Founded in June 2012 by Ben Francis and Lewis Morgan. Initially focused on crafting and distributing its own line of fitness wear, the brand quickly gained traction in the industry. Expanding their products to include fitness apparel, sportswear, and accessories.[5]

Over the years, Gymshark has achieved significant growth, reaching a valuation over £1 billion in 2020.[6] Ben Francis is the majority owner of the company.[7] In October 2022, it opened its first retail store, on London's Regent Street.[8]

A notable aspect of Gymshark's journey is its strategic leveraging of social media platforms. During COVID-19 shutdowns, they expanded its presence with initiatives like Facebook Live workouts, adapting to the changing landscape and keeping the community engaged during lockdowns. This approach has enabled the brand to effectively connect with its audience and cultivate engagement, contributing significantly to its expansion and recognition in the industry.

  1. ^ "How Gymshark grew by 200%+ year on year and hit £41M in sales (Updated 2019)". Beeketing. 18 January 2019.
  2. ^ "Ben Francis". Forbes. Retrieved 14 July 2020.
  3. ^ "Gymshark CEO: 2024 will be our 'biggest ever year' (Updated 2024)". Drapers. 24 April 2024.
  4. ^ "From Delivering Pizzas To Building A Billion Pound Business Empire Minutes With UNILAD". UNILAD. 2021-04-04. Retrieved 2021-04-04.
  5. ^ a b "About Gymshark". Gymshark UK. Retrieved 2020-10-20.
  6. ^ Thomas, Daniel (14 August 2020). "Clothing brand Gymshark becomes UK's newest £1bn start-up". Financial Times. Retrieved 2020-10-20.
  7. ^ "Gymshark founder to become UK's richest self-made person under 30, with firm valued at £1bn". inews.co.uk. 2020-08-14. Retrieved 2020-10-20.
  8. ^ "Gymshark achieve fittest profits in Britain | GBCC". www.greaterbirminghamchambers.com. Retrieved 2020-10-20.