 | This article needs to be updated. (April 2015) |
 | |
| Company type | Subsidiary |
|---|---|
| Industry | Retail (grocery) |
| Founded | 1997 |
| Headquarters | Monterrey, Nuevo León Mexico |
Area served | Northeast and Central Mexico |
Key people |
|
| Products | Bakery, dairy, deli, frozen foods, gasoline, general grocery, meat, pharmacy, produce, seafood, snacks |
| Parent | H-E-B |
| Website | www.heb.com.mx |
Supermercados Internacionales HEB, S.A. de C.V. is the Mexican division of H-E-B, a private supermarket chain based in San Antonio, Texas, U.S. It competes mainly with Soriana, Walmart México, Bodega Aurrerá, S-Mart, Chedraui and Casa Ley.
In 1997, H-E-B opened the first store in Monterrey. By the end of 1999, the company was operating six stores in Mexico—five in Monterrey and one in Saltillo, one of the stores operated under the name EconoMax, and was similar to the H-E-B Pantry stores. H-E-B caters to local customers by offering mostly Mexican-made products.
Supermercados Internacionales HEB also operates a discount store called Mi Tienda del Ahorro to compete directly with Bodega Aurrerá. These stores are positioned to target low and middle income customers in areas where an HEB location may not be able to be located. The locations run by the US division, simply titled Mi Tienda, operate more as Latino-focused specialty stores.[1]
- ^ Monroe, Melissa S. (October 5, 2006). "H-E-B courts Latinos with new Houston store". MySA.com. Archived from the original on March 17, 2007. Retrieved August 16, 2024.