The "Tribute to Heroes And Legends (HAL Awards)" is an annual awards ceremony, established to honor entertainers, sports figures and business executives who have not only achieved success in their areas of expertise, but have utilized their celebrity status to benefit the community, via charitable activities and community service.[1] The awards ceremony began in 1990, and the first event was held on September 23, 1990, at the Hollywood Roosevelt Hotel in Los Angeles.[2] Initial honorees included actors, Marla Gibbs, Jo Marie Payton and Zsa Zsa Gabor; recording artists Nancy Wilson and M.C. Trouble and executives from Chrysler, CBS, GM and the Laker Organization.