Haandarbejdets Fremme, known in English as the Danish Handcraft Guild, was established on 20 March 1928 to promote Danish textile art and provide support to all those working with embroidery. This was achieved by arranging exhibitions, lectures and courses, by coordinating purchasing and marketing opportunities, and by publishing design guides including Årets Korssting, the annual cross-stitch calendar.[1] For over 70 years, the guild has provided access to cross-stitch kits and designs, many of which were created by the artists Gerda Bengtsson, Ida Winckler and Mads Stage.[2]