Hadacol was a patent medicine marketed as a vitamin supplement. Its principal attraction, however, was that it contained 12 percent alcohol (listed on the tonic bottle's label as a "preservative"), which made it quite popular in the dry counties of the southern United States. It was the product of four-term Louisiana State Senator Dudley J. LeBlanc, a Democrat from Erath in Vermilion Parish in southwestern Louisiana. He was not a medical doctor, nor a registered pharmacist, but had a strong talent for self-promotion. Time magazine once described him as "a stem-winding salesman who knows every razzle-dazzle switch in the pitchman's trade".[1]
- ^ "Medicine: The Mixture As Before". Time. 1951-01-22. ISSN 0040-781X. Archived from the original on November 23, 2010. Retrieved 2018-05-18.