Haier

Haier
Haier
Simplified Chinese	海尔
Traditional Chinese	海爾
Hanyu Pinyin
Transcriptions
Standard Mandarin
Hanyu Pinyin	Hǎi'ěr

Haier Group Corporation
	Headquarters in Qingdao, Shandong
Native name	海尔集团公司
Company type	City Owned Enterprise
Traded as	SSE: 600690; SEHK: 6690; FWB: 690D;
Industry	Home appliances; Consumer electronics;
Founded	28 April 1984; 40 years ago
Founder	Zhang Ruimin
Headquarters	Qingdao, Shandong, China
Area served	Worldwide
Key people	Zhang Ruimin (chairman & CEO); Liang Haishan (rotating president); Zhou Yunjie (rotating president);
Products	Major appliances; Small appliances; Commercial heating and cooling systems; Consumer electronics;
Revenue	CN¥227.5 billion (2021)
Operating income	CN¥15.91 billion (2021)
Net income	CN¥13.21 billion (2021)
Total assets	CN¥217.5 billion (2021)
Total equity	CN¥81.0 billion (2021)
Number of employees	109,586 (2021)
Subsidiaries	GE Appliances (U.S.) (90%); Hotpoint (U.S.); Hoover (Europe); Candy; Fisher & Paykel;
Website	haier.com

Haier Group Corporation (/ˈhaɪ.ər/)^[2] is a Chinese multinational home appliances and consumer electronics company headquartered in Qingdao, Shandong. It designs, develops, manufactures and sells products including refrigerators, air conditioners, washing machines, dryers, microwave ovens, mobile phones, computers, and televisions. The home appliances business, namely Haier Smart Home, has seven global brands – Haier, Casarte, Leader, GE Appliances, Fisher & Paykel, Aqua and Candy.

According to data released by Euromonitor,^[3] Haier was the number one brand globally in major appliances for 10 consecutive years from 2009 to 2018. The Haier brand was also recognized by BrandZ in 2019^[4] as the most valuable IoT ecosystem brand in the world with a brand value of $16.3 billion. In 2019, Haier Smart Home ranked 448 on Fortune's Global 500 list with a revenue of $27.7 billion.

Haier Group also consisted of two listed subsidiaries in three exchanges: Haier Smart Home (海尔智家) (SSE: 600690; ex-Qingdao Haier Co., Ltd.), Haier Electronics Group Co., Ltd. (SEHK: 1169), and "D-share" listing of Haier Smart Home in China Europe International Exchange of Frankfurt.^[5]

^ ^a ^b ^c ^d ^e ^f "Annual Report 2021" (PDF). Haier.com. pp. 19, 22.^{[permanent dead link]}
^ Yi, Jeannie Jinsheng; Ye, Shawn Xian (2003). The Haier Way: The Making of a Chinese Business Leader and a Global Brand. Dumont, New Jersey: Homa & Sekey. p. 2. ISBN 1-931907-01-3.
^ "Haier ranks first in volume sales of major appliances brands in the world in 2018-Haier Malaysia". haier.com. Retrieved 25 November 2019.
^ "From the Global No 1 Home Appliance Brand to the Global Sole IoT Brand – Reuters". reuters.com. Retrieved 25 November 2019.^{[dead link]}
^ "Qingdao Haier shareholders back Frankfurt listing". Reuters. 28 April 2018. Retrieved 29 April 2018.

[AR2019-1] ^ ^a ^b ^c ^d ^e ^f "Annual Report 2021" (PDF). Haier.com. pp. 19, 22.^{[permanent dead link]}

[2] Yi, Jeannie Jinsheng; Ye, Shawn Xian (2003). The Haier Way: The Making of a Chinese Business Leader and a Global Brand. Dumont, New Jersey: Homa & Sekey. p. 2. ISBN 1-931907-01-3.

[3] "Haier ranks first in volume sales of major appliances brands in the world in 2018-Haier Malaysia". haier.com. Retrieved 25 November 2019.

[4] "From the Global No 1 Home Appliance Brand to the Global Sole IoT Brand – Reuters". reuters.com. Retrieved 25 November 2019.^{[dead link]}

[5] "Qingdao Haier shareholders back Frankfurt listing". Reuters. 28 April 2018. Retrieved 29 April 2018.

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