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| Company type | Private |
|---|---|
| Industry | Retail, greeting card, television |
| Founded | 1907 (as Norfolk Post Card Company) 1910 (as Hall Brothers) 1928 (as Hallmark) |
| Founder | Joyce Hall |
| Headquarters | 2501 McGee Street, , U.S. |
Number of locations | 1,245 stores (September 2023) |
Area served | Worldwide |
Key people |
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| Products |
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| Brands | |
| Revenue |  US$5.0 billion (2020)[1] |
| Owner | Hall family |
Number of employees | 30,000 (2020)[2] |
| Subsidiaries |
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| Website | hallmark |
Hallmark Cards, Inc. is a privately held, family-owned American company based in Kansas City, Missouri. Founded in 1910 by Joyce Hall, Hallmark is one of the oldest and largest manufacturers of greeting cards in the United States.[3] In 1985, the company was awarded the National Medal of Arts.[4]
In addition to greeting cards, Hallmark also manufactures such products as party goods, gift wrap, and stationery. Hallmark acquired Binney & Smith in 1984, and would later change its name to Crayola, LLC after its well-known Crayola brand of crayons, markers and colored pencils. The company is also involved in television, having produced the long-running Hallmark Hall of Fame series since 1951, and launching the Hallmark Channel 50 years later (replacing an earlier joint venture with The Jim Henson Company, Odyssey Network).
- ^ Cite error: The named reference
HallmarkFactswas invoked but never defined (see the help page). - ^ "America's Largest Private Companies: No. 110 Hallmark Cards". Forbes. Retrieved November 24, 2020.
- ^ "About Hallmark". corporate.hallmark.com. Retrieved February 8, 2023.
- ^ "Lifetime Honors: National Medal of Arts". National Endowment for the Arts. Archived from the original on May 6, 2009.