 | |
| Formerly | SpiritClips (2007–2014) Feeln (2014–2017) |
|---|---|
| Company type | Subsidiary |
| Industry | Subscription video on demand |
| Founded | 2007 |
| Headquarters | , U.S. |
Key people | Robert N. Fried, founder |
| Services | Streaming media subscription service |
| Parent | Hallmark Cards |
| Website | www |
Hallmark Movies Now is subscription video on-demand service owned by Hallmark Media. It primarily carries family-friendly movies, documentaries and short films, including Hallmark Hall of Fame movies and original content tied to Hallmark's cable networks.
The company was originally founded in 2007 by Robert N. Fried as SpiritClips, and was acquired by Hallmark Cards in 2012; it was then renamed Feeln in 2014, and then Hallmark Movies Now in 2017. It will be relaunched again in September 2024 as Hallmark+, which will also add a loyalty program for Hallmark retail purchases.