Happy Socks

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Happy Socks

Happy Socks Big Dot pattern
Industry	Retail
Founded	2008; 16 years ago (2008) in Stockholm, Sweden
Founder	Viktor Tell, Mikael Söderlindh
Products	Socks, underwear, swimwear
Parent	Palamon Capital Partners (majority shareholder)
Website	www.happysocks.com

Happy Socks is a Swedish manufacturer, designer, and retailer of socks and other apparel founded in 2008 by CEO Mikael Söderlindh and creative director Viktor Tell.

Their merchandise is sold online and through in-person retail distributors. There are approximately 100 Happy Socks stores across Australia, Brazil, China, France, Germany, Greece, Japan, Portugal, Spain, Sweden, the United Kingdom and the U.S.

In 2017, Palamon Capital Partners acquired the majority share of the company, valuing the business at $81 million, or SEK 725 million.^[1] As of 2023, Alexander Meyer is the CEO of Happy Socks.^[2]