 | |
 Headquarters in Milwaukee, Wisconsin | |
| Company type | Public |
|---|---|
| ISIN | US4128221086 |
| Industry | Automotive |
| Founded | 1903 |
| Founder |
|
| Headquarters | Milwaukee, Wisconsin, U.S. 43°02′46″N 87°57′36″W / 43.04611°N 87.96000°W |
Key people | Jochen Zeitz (CEO and chairman)[1] |
| Products | Motorcycles |
Production output |  162,771 units (2023) |
| Revenue |  US$5.84 billion (2023) |
| US$779 million (2023) | |
| US$695 million (2023) | |
| Total assets | US$12.1 billion (2023) |
| Total equity | US$3.25 billion (2023) |
Number of employees | c. 6,400 (2023) |
| Subsidiaries |
|
| Website | www |
| Footnotes / references [2] | |
Harley-Davidson, Inc. (H-D, or simply Harley) is an American motorcycle manufacturer headquartered in Milwaukee, Wisconsin, United States. Founded in 1903, it is one of two major American motorcycle manufacturers to survive the Great Depression along with its historical rival, Indian Motorcycles.[3] The company has survived numerous ownership arrangements, subsidiary arrangements, periods of poor economic health and product quality, and intense global competition[4] to become one of the world's largest motorcycle manufacturers[citation needed] and an iconic brand widely known for its loyal following. There are owner clubs and events worldwide, as well as a company-sponsored, brand-focused museum.
Harley-Davidson is noted for a style of customization that gave rise to the chopper motorcycle style.[5] The company traditionally marketed heavyweight, air-cooled cruiser motorcycles with engine displacements greater than 700 cc, but it has broadened its offerings to include more contemporary VRSC (2002) and middle-weight Street (2014) platforms.
Harley-Davidson manufactures its motorcycles at factories in[6] York, Pennsylvania; Menomonee Falls, Wisconsin; Tomahawk, Wisconsin; Manaus, Brazil; and Rayong, Thailand.[7] The company markets its products worldwide, and also licenses and markets merchandise under the Harley-Davidson brand, among them apparel, home décor and ornaments, accessories, toys, scale models of its motorcycles, and video games based on its motorcycle line and the community.
- ^ "Jochen Zeitz Appointed President and Chief Executive Officer of Harley-Davidson". Harley-Davidson USA. May 7, 2020. Archived from the original on January 31, 2022. Retrieved January 31, 2022.
- ^ "Harley-Davidson, Inc. 2023 Annual Report". U.S. Securities and Exchange Commission. February 23, 2024. Retrieved February 26, 2024.
- ^ Automotive – RSS Feed Archived November 17, 2009, at the Wayback Machine. Popular Mechanics. Retrieved July 7, 2011.
- ^ "American Machine Foundry – Journey into History". Hot Bike Magazine. Archived from the original on December 31, 2010. Retrieved April 27, 2008.
- ^ Nelson, Gregory J. "United States Patent Application: 0060260569". appft1.uspto.gov. Archived from the original on September 3, 2015. Retrieved April 27, 2008.
- ^ "Locations". Harley-Davidson. Retrieved November 11, 2023.
- ^ Rocco, Matthew (July 24, 2019). "Harley-Davidson 'hogs' built in Thailand finally OK'd for lower tariffs than bikes built in U.S." MarketWatch. Archived from the original on April 3, 2022. Retrieved November 3, 2021.