 | This article contains promotional content. (August 2024) |
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| Product type | Flip-flops |
|---|---|
| Owner | Alpargatas S.A. |
| Country | Brazil, South America |
| Introduced | 1962 |
| Website | havaianas.com |
Havaianas (stylized in all lowercase) is a Brazilian brand of flip-flop sandals created and patented in 1962. The brand was founded by Brazilian manufacturer Alpargatas S.A.. Inspired by the Japanese zori sandals, Havaianas became the first mass-produced flip-flops made out of rubber.[1] The name Havaianas is derived from the feminine form of the Portuguese word for "Hawaiians", the name was chosen as homage to the popular vacation destination of Hawaii.
Some iconic design features of Havaianas flip flops are the greek artistic pattern found along the strips, the rice grain pattern engraved in the sole, and the flat rectangular brick layer pattern of the out sole which helps with the grip. With time Havaianas has become a symbol of Brazilian culture being associated with the country's vibrant and carefree lifestyle, and is often worn casually, especially in beach and summer settings.
The popularity of Havaianas is generalized in Brazil and the brand controls 80% of the Brazilian rubber slippers market, in fact, of every three Brazilians, two on average consume a pair per year.[2] But the brand has also gained popularity world wide, being promoted by celebrities such as Jennifer Aniston, Kelly Slater, and featured in haute couture runways of fashion designers such as Jean Paul Gaultier, Saint Laurent, and Dion Lee.[1] They are the most sold rubber flip-flop sandals in the world, with about 200 million pairs being sold every year in over 100 countries.[3][4]
- ^ a b "Growth - How Havaianas Became a Global Brand". Archived from the original on 2015-10-25. Retrieved January 14, 2024.
- ^ Minas, Estado de (2017-07-19). "Havaianas, a marca que mudou de dono apos escandalo da 'Lava Jato'". Estado de Minas (in Brazilian Portuguese). Retrieved 2021-06-21.
- ^ Cain, Kathryn (July 30, 2010). "The Timeline: Flip-flops". The Independent. Archived from the original on 2022-05-09. Retrieved July 19, 2012.
- ^ How a Brazilian flip-flop took over the world, Baker, Vicky. Published 16 July 2017.