Hawa Mahal (radio program)

Hawa Mahal (Hindi: हवा महल, translation: "Palace of Winds" or “Palace of Breezes”), is a popular nightly radio show in India broadcast on the Vividh Bharati service.[1] It has a skit-format, where stories from various writers were dramatized into plays.[2] Along with some other shows like Modi ke matwale rahi, Hawa Mahal was one of the few programs that was suitable for spot advertising on Indian radio, which often led to commercial spots on the program being in high-demand and sold-out six-months in advance.[3].The time slot for the program is 8 pm.

  1. ^ B. N. Goswami, Broadcasting: new patron of Hindustani music, Sharada Pub. House, 1996, ISBN 978-81-85616-36-0, ... spoken word programmes like humorous plays, interviews, talks etc. out of them 'Hawa Mahal' is the most popular programme ...
  2. ^ Joshi, Varun (2018-01-21). "Vividh Bharati and the winters". The Hindu. ISSN 0971-751X. Retrieved 2021-07-02.
  3. ^ Vanita Kohli, The Indian media business, SAGE, 2006, ISBN 978-0-7619-3469-1, ... In that year Vividh Bharti, the film music channel of AIR, began accepting commercials. ... Since radio hardly had any competition, airtime and even sponsorships on some really popular programmes — like 'Hawa Mahal' or 'Modi Ke Matwale Rahi' — were booked six months in advance ...