Hawaiian Tropic

Hawaiian Tropic
Product typeSunscreen
OwnerEdgewell Personal Care
CountryUnited States
Introduced1969; 55 years ago (1969)
Previous ownersPlaytex
Registered as a trademark inU.S., Canada
Websitehawaiiantropic.com

Hawaiian Tropic is an American brand of suntan lotion that was founded by Ron Rice in 1969. Hawaiian Tropic became the largest private manufacturer of sun care products in the United States. The company was acquired by Playtex Products, Inc. in May 2007. With Hawaiian Tropic and Playtex's Banana Boat brand, Playtex became the largest manufacturer of sun care products in the Western Hemisphere. Shortly after purchasing Hawaiian Tropic, Playtex Products was purchased by Energizer Holdings Inc. in a deal valued at $1.9 billion.[1]

  1. ^ Forbes Energizer buys Platex