He-Man, a fictional superhero from the sword and sorcery franchise Masters of the Universe created by Mattel, has often attracted queer interpretations and discussions over his status as a gay icon. His first appearance was in the 1982 comics included with his toy figures. The animated television series He-Man and the Masters of the Universe, which aired from 1983 to 1986, focused on the character and established traits that would remain consistent in future installments of the franchise.
Homosexual readings of He-Man have been discussed by cultural critics and academics, having also been referenced in other forms of media. He-Man has been noted for the homoeroticism and gay subtext surrounding his character. While the original series aired during a period of public suppression of homosexuality, elements of queer coding have been noted since He-Man's inception. Discussions have focused on his adherence to various gay stereotypes regarding his physical appearance, including connections to LGBT subcultures such as gay clone culture. His double life, being both He-Man and Prince Adam, has been viewed as reminiscent of closeted gay men. He-Man's relationships with other male characters—such as Skeletor and Man-at-Arms—have also been highlighted.
Since his creation, He-Man has become a gay icon and amassed an LGBT following, especially amongst gay men; the character has also been noted for his sex appeal to that demographic. According to various insiders and employees, Mattel is aware of and receptive to He-Man's gay icon status and his following in the LGBT community, as well as the perception of the character as a gay man.