Hedgehog Flavour Crisps

Hedgehog Flavour Crisps were a brand of potato crisps developed by Phillip Lewis, a British pub landlord, in 1981. They were originally sold under the brand name Hedgehog Flavoured Crisps and were produced by Hedgehog Foods. They were withdrawn from sale in 1982 when the Office of Fair Trading (OFT) alleged a breach of the Trade Descriptions Act 1968 as the product was flavoured with pork fat and herbs and contained no actual hedgehog. Lewis reached an agreement with the OFT to commission an artificial flavouring and rebrand his product as "Hedgehog Flavour Crisps". The product returned to sale in 1984 and continued to be sold until at least 1994.