Hedley Le Bas

Hedley Le Bas
Born(1868-05-19)May 19, 1868
Jersey, England
Died1926(1926-00-00) (aged 57–58)
NationalityBritish
Occupation(s)Publisher, advertising executive
Known for"Your Country Needs You" army recruiting campaign
Notable workCaxton Publishing
Spouse
Emma Mary Barnes
(m. 1900)
ChildrenHedley Ernest Le Bas (1901–1942)
Joan Mary Le Bas (1912-1994)
ParentThomas Amice Le Bas

Sir Hedley Francis Le Bas (1868–1926) was a British publisher and advertising executive.[1] He is best known for the World War I recruiting campaign using the slogan "Your Country Needs You".[2]

"Your Country Needs You", iconic British recruiting poster with Lord Kitchener, the campaign being the work of Hedley Le Bas[2]
  1. ^ Webb (2008-10-14). The Letters of Sidney and Beatrice Webb: Volume 3, Pilgrimage 1912-1947. Cambridge University Press. p. 49. ISBN 9780521083980. Retrieved 3 August 2018.
  2. ^ a b Toye, Richard; Gottlieb, Julie (2005-11-05). Making Reputations: Power, Persuasion and the Individual in Modern British Politics. I.B.Tauris. p. 36. ISBN 9781850438410. Retrieved 3 August 2018.