Hell Energy Drink

Hell Energy Drink
TypeEnergy drink
ManufacturerHell Energy Magyarország Kft.
Country of origin Hungary
Introduced2006
VariantsHELL Classic
HELL Strong Apple
HELL Strong Red Grape
HELL Strong Cola
HELL Multivitamin
HELL Zero
HELL Summer Cool
HELL Ice Cool
HELL Magnum
HELL Strong Focus
HELL strong Watermelon Active
Speedstar
HELL Black Cherry
Websitewww.hellenergy.com

Hell Energy Drink (stylized as HELL) is a popular energy drink brand distributed primarily in Europe and Asia. The brand was initiated in 2006 by a privately owned company, founded in Hungary, 2004, which took the name "Hell Energy Magyarország Kft." in 2009.[1] Within three years it became the market leader in Hungary.[2] A major milestone for the brand's popularity was a two-year sponsorship deal with the AT&T Williams Formula 1 Team, where Hell Energy became second in the energy drink sector to enter the world of Formula 1 Racing. Hell Energy is now[when?] also a market leader in Bulgaria, Romania, Slovakia, Cyprus, Azerbaijan, North Macedonia, Greece, Croatia and Serbia[3][4] and is available in more than 50 countries worldwide.[5] Hell produces the energy drink Speedstar for NORMA supermarkets. Hell Energy has headquarters in Hungary, Romania, the United Kingdom, Russia and also in Cyprus.

Hell Energy is the builder and owner of Avalon Park, a resort, spa and event center complex in Miskolctapolca, a resort belonging to Miskolc. Avalon won several awards including gold medals in three categories at the World Luxury Hotel Awards. It received the internationally recognized 5-star classification at the International Hotel Awards.[6]

  1. ^ "A cukorpiactól Bruce Willisig és még tovább - a Hell Energy és a Barabás család" (in Hungarian). Magyar Narancs. 15 October 2020. Retrieved 18 May 2021.
  2. ^ "The HELL won the MagyarBrands award this year again". Trade Magazin. 17 November 2015. Archived from the original on 5 October 2016. Retrieved 28 August 2019.
  3. ^ "Energy for the energy drink". ABB. 5 November 2015. Retrieved 5 November 2015.
  4. ^ Bálint Fabók (27 June 2021). "Hatalmasat nőtt, már harmadik a világpiacon a borsodi energiaital-gyártó" (in Hungarian). g7.hu. Retrieved 28 June 2021.
  5. ^ "Hell Energy drink company to invest HUF 25-30 bln in Hungary". Budapest Business Journal. 22 February 2016. Retrieved 22 February 2016.
  6. ^ "Avalonpark.hu / Awards". Archived from the original on 2019-03-30. Retrieved 2018-07-25.