WWE pay-per-view event
The 2012 Hell in a Cell was the fourth annual Hell in a Cell professional wrestling pay-per-view (PPV) event produced by WWE. It was held on October 28, 2012, at Philips Arena in Atlanta, Georgia. The event drew a total of 199,000 buys, which is an improvement over the previous year's event, which drew 182,000 buys.
Eight matches were contested at the event with no matches on the pre-show. In the main event, CM Punk defeated Ryback in a Hell in a Cell match to retain the WWE Championship, ending Ryback's undefeated streak. In other prominent matches, Big Show defeated Sheamus to win the World Heavyweight Championship and Eve Torres defeated Layla and Kaitlyn to retain the WWE Divas Championship.