Herb Cohen (negotiator)

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Herb Cohen is an American negotiation expert.

Cohen is a corporate and government negotiator and strategy consultant in areas of commercial dealings and crisis management. He is the author of the New York Times bestseller You Can Negotiate Anything^[2] and has written several articles and blogs, and has given countless speeches on topics related to deal-making, sales, negotiating, branding, and motivating.

In 1980, Herb Cohen was dubbed "The World's Best Negotiator" in Playboy magazine.^{[citation needed]} Also, in the June 1981 issue of Time magazine, it is stated: "If you are ever in a crucial life-changing negotiation, the person you want on your side of the table is Herb Cohen."^{[citation needed]}

In 1995, Publishers Weekly stated that You Can Negotiate Anything was the fifth-bestselling audiobook of all time.

Cohen, represented by the Executive Speakers Bureau,^[3] was selected as one of the five most In-Demand keynote speakers in North America in 2001.