Herb Lubalin

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Herb Lubalin
Herb Lubalin's studio logo.
Born	Herbert F. (Herb) Lubalin March 17, 1918
Died	May 24, 1981 (aged 63)
Occupation(s)	Type Designer, Graphic Designer
Spouse	Sylvia Kushner

Herbert F. Lubalin (/luːˈbɑːlɪn/; March 17, 1918 – May 24, 1981) was an American graphic designer. He collaborated with Ralph Ginzburg on three of Ginzburg's magazines: Eros, Fact, and Avant Garde. He designed the typeface, ITC Avant Garde, for the last of these.